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The switch to Nike goes even further back, as this snap from the game on November 23rd against the Pacers shows. Rudy broke out these Kobe’s earlier this month in Salt Lake City during the game against the Jazz. However, the Nike’s have found their way on to the court during game-time as well, and they’ve been here for awhile. After all, I remember when James Harden got his mega-deal with Adidas, but was caught on camera still rocking Nike gear. I didn’t think much of it at the time, figuring it was a comfort thing in what is generally a relatively private setting. I first saw Rudy wearing Nike this year in practice pictures the team shared on their Instagram account. Most famous for the Puma Clyde, the signature shoe of Knicks legend Walt Clyde Frazier, Puma has made a conscious effort to get back into the basketball market, and for much of October and November, Rudy wore their flagship model, the Puma Clyde Court Disrupt. Gay, along with a host of other players that includes former Spur and fan favorite Danny Green, signed on with Puma over the summer.
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You’ve got to be happy to be in the game and play your position,” he explained.Rudy Gay broke out this sweet pair of Kyrie IV PEs last night for Throwback Night at the AT&T Center and it confirmed something that I noticed a few weeks back, but never confirmed, which is that Rudy isn’t loyal to the sneaker brand that he signed a contract with. “That’s the problem a lot of the time when other brands try to get in that space. The company’s senior industry adviser for sports has also dismissed the conventional method of big rookie signings as being impactful.īut Emory Jones, head of apparel and merchandise for Jay-Z’s clothing brand Paper Planes, feels growth or competing with the top dogs is not what will make Puma a success in the sport. have continued to state that the basketball business remains challenged. and Rudy Gay are the first NBA players to wear performance PUMA basketball shoes on court in 20 years. Marvin Bagley, Deandre Ayton, Zhaire Smith, Michael Porter Jr. In addition, industry analysts such as Matt Powell of The NPD Group Inc. In this capacity, he will be overseeing the creative strategy, creative marketing, and product design for all basketball-related products. Not to mention, Puma is just warming up in a field where Nike and Adidas are well-trained. We talked about his upcoming collaborations with Superism and Zappos, his Puma shoe deal and we also got him to pick out a few pieces from our Fall. However, the onslaught of major announcements, while invigorating, does not guarantee success. … I want to start my own thing, I want to be a superstar to the brand, the face of the brand. “And being with Puma, I can be my own superstar. The national team for the Bahamas was always sponsored by Puma, and their gear was always in stores,” Ayton said. Though the Roc Nation co-founder and music mogul is in the throes of his “On the Run II” tour with wife Beyoncé, he was “heavily involved in the creation of that product,” Adam Petrick, the label’s global director of brand and marketing, told FN at the time of the announcement. We had an elite player letting us know what worked and what didn’t work months in advance,” stated Cross.Īside from Puma’s in-house skills and Gay’s input on shoe design, the brand also tapped rap megastar Jay-Z to be its creative director. “We found Rudy very early on in our process, and he allowed us to give him prototypes to practice and work out in. The baller provided critical feedback behind the scenes ahead of the company’s re-entry into basketball.
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How quickly we get there will depend on how quickly we can move,” said Cross.Īside from internal design and development teams, Puma recruited help by way of San Antonio Spurs forward Rudy Gay. to have a true women’s assortment and a fully mature and broad assortment that would serve kids all the way to NBA players. “After the first season, the goal is to have multiple models at price points that can serve different types of players and needs. Though the Clyde Court Disrupt is cut only in men’s sizing and it’s the sole new basketball silhouette it has showcased, the brand’s intention is to eventually expand. In the weeks shortly after, brand ambassador Skylar Diggins-Smith rocked a red and black colorway during the WNBA All-Star Game. Last month in Las Vegas, the shoes made their on-court debut during NBA Summer League play.